2 Democratic senators sick of doom-scrolling are using Twitter to raise millions

One of this election cycle’s surprisingly effective small-dollar fundraising drives isn’t poll-tested or data-driven, nor is it spearheaded by teams of young, underpaid and overworked political operatives.Instead, two middle-aged senators with a combined 1.3 million Twitter followers are raising boatloads of cash for Democratic Senate candidates simply by taking their personal texting conversations onto the social media platform for the whole world to see.It’s a loosely organized, low-risk, high-reward effort that started earlier this year on a whim when Sens. Chris Murphy (D-Conn.) and Brian Schatz (D-Hawaii) saw a Democratic takeover of the Senate within reach. And the incessant, often desperate-sounding fundraising emails weren’t going to cut it this time, the Twitter-savvy lawmakers reasoned.The pair is aiming to capture the enthusiasm on the left ahead of the Nov. 3 election, in which small-dollar donors have fueled Democratic presidential nominee Joe Biden’s massive fundraising advantage over President Donald Trump. And with

FOLLOW ORIGINAL ARTICLE HERE:
https://www.politico.com/news/2020/10/28/senators-doom-scrolling-twitter-fundraising-433311
Politico News - Congress
By Andrew Desiderio


http://www.politico.com/

Related Posts

Republicans jockey for lo...

Sherrod Brown treated for...

'We are part of the ...

Leave a Reply

Your email address will not be published. Required fields are marked *

*

CommentLuv badge